NEWS

第75回 ヴェネツィア国際映画祭


この度BENHEART ITALIAは昨年に続き、ヴェネツィア国際映画祭のINDUSTRY部門に参加することになりました。

近年、一般のお客様は勿論の事、数多くの音楽家、芸術家、サッカー選手、モデル、政治家の方々に、BENHEARTの製品質やブランド背景などが認められ、沢山の方々にご愛用して頂いております。

特に創業以来、100%イタリア製、100%ハンドメイドをポリシーに製品製作を続けている事や失われつつある職人に伝統技術や知識を保全、保守していることがイタリア国内にて高い評価を受けました。

昨今の大量生産大量消費時代、生産効率を上げるための手法やビジネスモデルにより、沢山のイタリア人伝統職人が職を追われ、工場閉鎖、または外国資本による買収により実質廃業を余儀なくされている背景がイタリア国内中にございました。

弊社では工業化、オートメーション化による作業効率増加を求めるのではなく、失われつつある伝統と技術を最大限発揮した製品開発に日々邁進しております。

失われたモノ、後では取り戻せないことが世の中には沢山あります。
絶滅した生物、失われた自然、それらの中に人間の伝統技術も含まれている。

弊社はそのように受け止めております。

大量生産消費時代も陰りを見せる中、今、世界中の人々が物作りや品質、素材、資源、つまり「品質」に目を向けているのではないでしょうか?


この度、歴史と伝統ある、国際映画祭に再度招待して頂けたことは、BENHEART ITALIAのポリシーが、昨年に増して人々に伝わっていることの証だと、誇りに感じております。

La tua seconda pelle,,, Il sogno di BENHEAT.
あなたの肌のように、、、 それが私達の夢。

顧客様、各関係者様に心より感謝申し上げます。

BENHEART FIRENZE JAPAN(株)
代表取締役 醍醐延幸


BENHEART FIRENZE デザイナーのHicham Benmbarekがバラクオバマ前大統領に接見致しました。

レザー製品に精通し、また多くの皮革製品を愛用されているオバマ前大統領にレザーブランドの代表としてお会いできたことは大変名誉なことです。
今後も世界中の方々に認められ、愛される皮革製品を作り続けて参ります。

BENHEART FIRENZE.


……私はとても幸福です。
母がいつも言っていた「もしあなたがバラク・オバマ氏に会えたら…」母さん、その願いが現実になりました。

オバマ前大統領にお会いできたことだけではなく、BENHEARTの製品を着てくれる事にもなったのです。

大統領であり、最後の偏見の壁を打ち倒した人。

彼がミシェル夫人に「アメリカ合衆国の大統領として働くことになった」と告げた時、彼女は「あなたならできるわ」と答え、間を空けずにこう続けたそうです…

「YES, WE CAN!」

BENHEART FIRENZE
Hicham Benmbarek.


English

I AM FINE, YES I AM VERY FINE..
A DREAM BECOME REALITY, EVERY TIME MY MOTHER TOLD ME "IF YOU MET BARACK OBAMA".. YES MUM, NOT ONLY I MET OBAMA, BUT HE WILL WEAR MY BENHEART CREATION, TOO.. THE PRESIDENT, THE MAN THAT CRUSHED THE LAST WALL OF PREJUDICE, WHEN HE TOLD HIS WIFE "I WILL RUN TO BE PRESIDENT OF THE UNITED STATES" SHE TOLD HIM "YOU CAN" AND THE IMMEDIATELY REPLIED

"YES, WE CAN"

BENHEART FIRENZE
Hicham Benmbarek


Italiano

TO ALLA GRANDE, ECCOME SE STO ALLA GRANDE...
UN SOGNO CHE E DIVENTATO REALTA, OGNI VOLTA MIA MAMMA MI DICEVA NEMMENO TU AVESSI CONOSCIUTO #BARACK #OBAMA , SI MAMMA NON SOLO L'HO CONOSCIUTO MA VESTIRA PURE UNA MIA CREAZIONE #BENHEART ...
IL #PRESIDENTE , l'UOMO CHE HA BUTTATO GIU L'ULTIMO MURO POSSIBILE DEL PREGIUDIZIO, QUANDO DISSE A SUA MOGLIE PER LA PRIMA VOLTA , MI CANDIDO A PRESIDENTE DEGLI STATI UNITI D'AMERICA , GLI RISPOSE TU PUOI E LUI CON PRONTEZZA

”YES WE CAN”

BENHEART FIRENZE
Hicham Benmbarek

Benheart news

  • New Flagship Store in Kuwait City

    23 September 2017

    Benheart conquers a key market in the Middle East by opening the prestigious Flagship Store in Kuwait City, inside the majestic Al-Tijaria Tower.

  • Benheart meets Barack Obama

    9 May 2017

    One of the most important steps in our journey… Our designer Ben meets one of the greatest men in the history of mankind. Regardless of his political position, he surely helped the peaceful coexistence among different cultures. President Barack Obama.

  • Benheart guest at the 73rd Venice Film Festival

    12 September 2016

    Benheart renews again this year the emotion to cross the Red Carpet at the 73rd Venice International Film Festival.
    “Every time it feels like pure magic, for me who always breathed cinema and let it inspire my creations. Living the depths of characters to design clothing which tell their personality, their story.”
    These are the words of the Stylist Ben, accompanied by his wife Jessica Ursano, interviewed at Venice Lido before the Award night.
    Exceptional recognition for Benheart during the Gala evening, in presence of the undersecretary of the Ministry of Cultural Heritage, dott. Antimo Cesaro, and attended by leading Made In Italy Brands and iconic worldwide cinema star Christopher Lambert.

  • Anna Fendi presents Benheart Fashion Show for Pitti Immagine

    20 June 2016

    Amazing success for Benheart’s unique Event, in the occasion of Pitti Immagine Uomo 90 in Florence.
    Godmother of the evening has been the icon of Italian Fashion Anna Fendi, who presented the new Benheart Collection, spending sincere words of congratulations for the company and its creations.
    “She told me she felt beautiful emotions and really something good among us”, recounts flattered the Stylist Ben, who decided in this special night to let common people, chosen among his customers and friends, walk the catwalk as fashion models.
    Among the guests of honor on the catwalk, Giancarlo Antognoni, historical Fiorentina team captain in the Seventies and Eighties, and World Champion with the Italian National Team in 1982, and Daniel Nilsson, jaw-dropping Swedish model, known for the TV program Ballando Sotto Le Stelle.
    Exclusively for the invited guests a 20 minutes Short Movie has been projected, which told through everyday scenes how Benheart is made of the passion and dreams of many Italian artisans, who work hard to let the Made in Italy flag fly high in the world.

  • Enrico Ruggeri dressed by Benheart at Sanremo Music Festival

    15 February 2016

    Singer Enrico Ruggeri, competing among the “Big” artists at Sanremo Film Festival, wears exclusive Benheart Jackets, designed personally for him by our Stylist Ben.

  • Benheart Awarded among the Italian Excellences in Sanremo

    11 February 2016

    In the wonderful background of the Sanremo Music Festival, Benheart receives the Award for Italian Excellence 2016, a truly remarkable recognition which attests the incredible growth of the Brand and its constant commitment to keep the Made In Italy flag fly high in the world.

  • Gianluca Lapi dressed by Benheart at Pitti Uomo 2016

    14 January 2016

    Gianluca Lapi, legendary icon of Florentine Historical Football, shows off the latest news from Benheart in the lively atmosphere of Pitti Immagine Uomo 89.